When you’re setting up a new App campaign for engagement, you need to add deep links to your ad groups so that the ads you create drive your users directly into relevant app pages.
Note: Your app developer should complete deep link setup before you add them to the App campaign for engagement. Learn more about deep links
Instructions for adding deep links
- Sign in to your Google Ads account.
- Follow the instructions on how to Create an App campaign for engagement through step 13.
- For step 13, the Deeplink Suggestions feature of App campaigns for engagement will show you a list of deep links currently set up for your app.
- Select or type the appropriate deep link in the field under “App URL”.
- Proceed with steps 14-17 in the instructions to complete the creation of your App campaign for engagement.
Instructions for editing ad group deep links
- From the workspace menu on top, select App campaigns.
- Next, click the name of the campaign you want to edit.
- Click Ad groups.
- Click on the ad group that you want to edit.
- Update the URL in the “App URL” field.
- Click Save.
