YouTube TV is a TV streaming service that includes live TV from 100+ broadcast, cable and regional sports networks. With YouTube TV ads, you can deliver personalised live TV ad experiences to viewers across YouTube TV with the help of Google powered technology.
Benefits
- Tap into the YouTube generation: YouTube TV’s subscriber base and watch times continue to grow at a rapid pace. According to Nielsen SPR data, a person watching YouTube TV was two times more likely to be a person between 18–34 years of age than that of Broadcast and Cable TV.*
- Connect with your audience: Reach your audience where they’re watching with your targeted ads.
- Use Google powered technology: YouTube TV uses Google’s powerful signals to help you deliver and measure more relevant and personalised ads.
*Source: Nielsen Streaming Platform Ratings, Q1'23 Audience Comp
How it works
Google video technology with Dynamic Ad Insertion (DAI) powers ads on YouTube TV and enables us to insert custom targeted video ads into live and digital video recorded (DVR) content.
With DAI, we’re able to:
- Produce a seamless TV-like experience without latency or buffering between content and ads
- Bring what we’ve done on YouTube for many years to the live TV experience
- Deliver a personalised ad that’s relevant to that specific viewer in that live moment.
Google video ads that served on YouTube TV are eligible to run across cable networks.
Ad serving
Google powered technology allows you to deliver personalised ads that are relevant to your target audience across moments, devices and formats.
YouTube TV ad formats
Depending on your goal, you can use the following ad formats built for YouTube TV:
- Non-skippable in-stream ads
- Skippable in-stream ads
- Bumper ads
The available YouTube TV ad formats can be booked and purchased on a reservation basis through YouTube Select reserved media placement, Display and Video 360 Programmatic Guaranteed and Instant Reserve or Google Ads Reservation, depending on the ad format. Learn more about YouTube TV ad formats.
Targeting
For YouTube TV ads, you can use the same targeting strategies that you use for YouTube video ads. Learn more about YouTube TV targeting.
Availability and limitations
Currently, YouTube TV is only available in the United States and has certain limitations:
- You can't:
- Target specific YouTube TV channels
- Completely opt out of serving ads on YouTube TV
- Exclude YouTube TV programmes in Google Ads campaigns
- Note: You can exclude up to 10 YouTube TV channels in your Google Ads campaigns. Learn more about YouTube TV exclusions.
When to use YouTube TV ads
- If you want your ads to appear in a familiar TV environment.
- If you want to leverage Google’s advanced targeting and measurement on TV advertising.
- If you want to show a different creative by audience and ensure that your creative is always fresh, even on digital video recorded (DVR) content, thanks to Dynamic Ad Insertion (DAI) technology.
- If you’re a local TV buyer looking to participate in the next generation TV experience and reach younger audiences.
- If you’re a programmatic buyer who wants to gain media efficiencies by using frequency management across your entire YouTube buys in Display and Video 360.
