You can run campaigns on YouTube TV through reserved media placement, Google Ads (including through Reservation: reserved media placements), and Display and Video 360, as long as you meet certain eligibility conditions and comply with Google Ads policies and YouTube TV policies.
How it works
YouTube TV is available and can be booked on a reservation basis through reserved media placement, Display and Video 360 Programmatic Guaranteed or Instant Reserve, or Google Ads Reservation.
Additionally, auction ads purchased in Display and Video 360 and Google Ads that meet the following criteria may be eligible to serve on YouTube TV:
- Buy 15-second non-skippable in-stream ads or 6-second bumper ads using a Target cost-per-thousand impression (tCPM) bidding strategy.
- Buy 30-second skippable in-stream ads using a tCPM bidding strategy.
- Your ads are cleared of music rights claims.
If you want to guarantee that your campaigns will serve on YouTube TV, you must buy YouTube TV lineups or YouTube TV Sports Lineup through reservation.
Eligible categories
All categories are eligible to serve on YouTube TV, as long as they comply with Google Ads policies and YouTube TV policies.
If you’ll be running political and election ads, there are a number of policies that you must comply with to determine final eligibility to serve:
- Google Ads-wide policies
- You must comply with local legal requirements.
- You must ensure that you’re verified under the Election Ads verification or Advertiser Identity verification.
- Note: You need to be approved to serve on reservation campaigns.
- YouTube TV-specific policies
- Your ad must include a federal and legally qualified candidate.
- Your ad must contain the following disclosures for at least 4 seconds in a readable and contrasting font:
- If the ad is paid for by a candidate or the candidate’s campaign:
- It must state that the ad was approved by the paying candidate.
- It must state that it was paid for by the candidate or the candidate’s campaign.
- If the ad isn’t paid by a candidate or the candidate’s campaign directly:
- It must state that the message was not approved by the candidate or by any candidate.
- It must state that it was paid for by the advertiser’s name.
- If the ad is paid for by a candidate or the candidate’s campaign:
Available ad formats in YouTube TV
These are the available video ad formats that you can buy on YouTube TV:
- Non-skippable in-stream ads
- Bumper ads
Skippable in-stream ads may serve on YouTube TV, but aren’t an eligible format when purchasing YouTube TV standalone. Learn more About YouTube TV ad formats.
