About asset reporting in Performance Max

The asset report lists each asset used in a Performance Max campaign and allows you to compare performance across a variety of assets. Over time, you'll be able to make strategic decisions about your assets, such as which ones to rotate, remove, or improve. This report helps you focus on creating assets that deliver better performance. It also gives you an indication of when to create new assets that drive better performance based on similar assets.

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Before you begin

You’ll need to set up a Performance Max campaign to view your asset report. Learn more About Performance Max campaigns.


How it works

There are multiple ways to view how your assets are performing:

  • Asset group reporting: Reporting at the asset group level
  • Asset reporting: Reporting at the individual asset level

This article covers individual asset-level reporting. You can learn more about asset group reporting here.

With asset reporting, you can check asset performance across an asset group, a campaign, or multiple campaigns at once.

Asset reporting for your Performance Max campaigns

To review the performance of all assets within a Performance Max campaign or across all Performance Max campaigns, follow these instructions:

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon..
  2. Click Assets.
  3. On the “Assets” page, select Assets from the “Table view” drop-down menu to view the assets performance.

This image highlights the Assets Table view options on the Assets page in Google Ads.

If you want to view assets for only a single Performance Max campaign, you can select that campaign from the top Campaigns dropdown. (note that you can also access this report by going to the Assets tab and selecting table view: Assets for a single Performance Max campaign)

Note: When viewing conversion metrics by asset, please note that conversions aren’t split across multiple components of an advertisement, so the number of conversions across all assets will not equal total conversions for the campaign. Learn more about Conversion reporting by asset in Performance Max campaigns.

Evaluating asset performance

You can interpret asset conversion level reporting with performance labels. The best practice is to use both the Performance Label and Conversion data to inform your creative optimization decisions. The Performance Label (Best, Good, Low) will give you a relative performance of the assets among the same type of asset. “Best” means the asset served the most and triggered user action toward the best performance of your campaign goal. “Low” means it didn’t perform well among the same asset types. We recommend first optimizing for the maximum number of assets recommended, and then updating or replacing the assets with “Low” Performance Labels, especially those with 0 or fewer conversions.

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