Google tag adds website visitors to your "All visitors" data segments (if you've set up your data) and sets new cookies on your domain, which will store information about the ad click that brought someone to your site. Note that your Google tag linked to your Google Ads account will be able to use this click information to attribute a conversion to your Google Ads campaigns. Ensure that you're providing users with clear and comprehensive information about data collection, and obtaining consent where legally required.
You must install the Google tag on every page of your website, but you need only one Google tag for each Google Ads account.
Choose between 2 ways to install your tag
- Using a website builder
- Manually
Using a website builder
You can use a website builder or content management system (CMS) to deploy your Google tag if you manage your site using a website builder (or “CMS platform,“ like Wix or Wordpress). Select your website builder and follow the instructions to finish setting up your Google tag without making changes to your code. If you are trying to deploy a tag via a CMS/Website builder integration, but the CMS integration doesn’t accept a GT- tag ID, you can use an alias (AW-XXXXX or ignoredXXXXX) that is supported by the CMS integration.
You can finish setting up your Google tag without making changes to your code if you manage your site using one of these platforms:
- Drupal
- Duda
- MonsterInsights for WordPress
- Typo3
- Wix
Learn more about installing your Google tag with a website builder
When you’re finished with your installation, click Done. We’ll scan your website.
Click Done to finish your Google tag setup.
Note: When you’ve set up your tag, you need to configure your Google tag settings
You can launch Tag Assistant to test your conversion action/data collection.
