Register and submit your feed

This article describes how you submit your vehicle information to Google through your Merchant Center account.

To submit vehicle data through API, click here.

Step 1: Register your feed

You must register a feed the first time you submit it to Merchant Center. You only need to complete this registration process once per feed. Learn more about registering your feed

There are 2 types of vehicle feeds:

Feed	Type	Function
Vehicle ads	Primary	Provides us a list of vehicles that you sell at your dealerships with attributes to describe them.
Store feed	Other feed	Provides Google addresses of the dealership locations included in the primary feed. Note: This feed is only required when a merchant can not (or does not) have Business Profiles for their dealership locations.

Your vehicle ads feed needs to be registered as a primary feed.

Step 2: Upload your feed

After you’ve registered your feed, you can upload your data to Merchant Center. We recommend creating a schedule for your upload so your data is sent automatically. Learn more about available upload methods.

Submission frequency

Each of your data feeds for your vehicle ads should be uploaded as frequently as possible to ensure your information is fresh and accurate. We recommend the following minimum upload frequency for each feed:

Feed	Recommended minimum upload frequency
Vehicle ads	At least once a day, but can be submitted multiple times per day to update segments of your inventory. To be able to submit your vehicle ads feed multiple times per day, contact our support team using this form. Note that this data will expire after 14 days.
Store feed	At least once every 30 days

Tip: You should also update your dealership information in your Business Profile whenever a new dealership opens, an existing dealership closes, a dealership changes hours, or anything else needs to be edited about a particular location.

Optional: Register vehicle ads feed using third-party solution

To simplify the feed creation and management experience, you can optionally work with a dedicated third-party provider such as Fullpath or Ansira. Vehicle feed providers can automate the creation and submission of vehicle feeds to Google on your behalf.

A third-party provider will crawl your existing inventory to create and automatically update a vehicle ads primary feed for you, to reflect your current vehicle inventory. You can then manage which vehicles you advertise by using Google Ads.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing.

Process

Set up your Business Profile and Merchant Center account (for more details, see the "Needed before activation" steps in the vehicle ads activation guide).
Sign up for the automated vehicle feed provider solution with Fullpath or Ansira.
Third-party provider will begin creating your vehicle feed and host it for you at a URL.
Create a scheduled fetch in Merchant Center using the URL emailed to you in Step 3.
Complete the remaining onboarding steps by:
- Linking your Business Profile and selecting your store locations
  - (Optional) If you don’t own or manage the Business Profile, submit a store feed
- Verifying the About page
- Reviewing website policy
- Setting up and enabling Google Ads for local inventory ads and vehicle ads

For more in-depth details, return to the vehicle ads activation guide.

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Register and submit your feed

Step 1: Register your feed

Step 2: Upload your feed

Submission frequency

Optional: Register vehicle ads feed using third-party solution

Process

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