About filters and filter values in custom columns

Some filters are only available for certain columns. For example, only conversion-oriented columns can be filtered by a custom conversion variable. If a filter isn’t listed in the filter panel (in visual mode) or in the filter suggestions (in text mode) after inserting a column, then it’s not supported for that column.

For instructions on how to use filters in custom columns, read Create custom columns.

You can add a filter to a column in visual mode by clicking on the column name and adding the filter in the side panel. You can add a filter in text mode by adding a period after a column name and typing a filter name from the suggestions that appear or by referencing the table below. Values in text mode are specified in parentheses after the filter name. For example, clicks filtered to only clicks from either mobile or tablet devices would be written as clicks.device(mobile, tablet).

Multiple filter types can be specified on the same metric (up to 2 distinct types, such as “Device” and “Network”). If multiple types are specified, they combine with a logical “AND”, filtering the metric multiple times. See the table below for the behavior of the filter values (such as mobile, tablet, and desktop for the device type) for each type. For most types, filter values are combined with a logical “OR”, and there’s no limit on the number of values that can be specified.

Filter Name Filter Name in Text Mode Allowed Values in Text Mode Notes
Conversion action conversion_action

Values vary; see notes.

Example value: "Conversion action name here"

Allowed values include the names of all conversion actions visible to the owner of the custom column wrapped in double quotes. Select at least one value.
Conversion source conversion_source

analytics

website

phone_number_clicks

mobile_app

ios_app_install

import_from_clicks

google_play

calls_from_website

store_visits

store_sales

store_sales_automated

store_sales_uploaded

Some conversion source values are only available to accounts that have that feature enabled. Select at least one value.
Device device

mobile

tablet

desktop

tv

Select at least one value.
Network (with search partners) network

search

partners

display

Select at least one value.
Top vs. Other placement

google_search_top

google_search_other

google_display_network

partners_top

partners_other

cross_network

Select at least one value.
Custom variable custom_variable

Values vary; see notes.

Example value (equals):

"Example variable name" = "Result A" | "Result B"

Example value (contains):

"Example variable name" ~ "Result A" | "Result B"

Select one custom variable and at least one result value. Specify the name of your variable surrounded by double quotes, followed by an = (for equals) or ~ (for contains). Next, you can list any number of result values to match against surrounded by double quotes and separated by | (representing a logical OR).
Date range date_range

today

yesterday

last_7_days

last_14_days

last_30_days

last_week_starting_sunday

last_week_starting_monday

last_month

last_quarter

last_year

last_business_week

this_week_starting_sunday

this_week_starting_monday

this_month

this_quarter

this_year

Select exactly one value.
between_dates

Values (specify 2):

date(<year>, <month>, <day>)

today

yesterday

week_start_sunday

week_start_monday

month_start

year_start

report_range_start

report_range_end

Optional addition on a value: <value>.shift(<years>, <months>, <days>)

Specify exactly two values (a start date and end date, both inclusive), separated by a comma in text mode. The order of the dates does not matter.

To specify an exact date, use the date(..) value with a 4-digit year, a month (from 1-12), and day (from 1-31 depending on the month) separated by commas.

After either or both date values, you add the .shift(...) modifier to adjust the date forward or backward any number of years, months, and days.

The “report range” start/end dates represent the global start and end dates of any table, chart, or report that contains your custom column.

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