Export leads automatically using Zapier

You can automatically export leads from lead form assets to your lead management system or customer relationship management (CRM) system using the “Export leads from Google Ads” card in your Google Ads account. The Google Ads integration with Zapier, a third-party data partner, enables you to link to thousands of CRMs or apps without using code.

You can also export leads using a webhook integration, by manually downloading leads from the ad assets table, or by connecting the Google Ads API to automatically send leads into your CRM.

How it works

The “Export leads from Google Ads” card lets you authorize Zapier to share leads and conversions with Google Ads automatically without needing to navigate to the linked accounts page.

Once you authorize Zapier from within your Google Ads account, you'll be prompted to complete the Zap (commonly known as the data integration) setup in your Zapier account. The selected lead form and CRM will be pre-loaded with the Zap setup. Once your lead export is saved, new leads will be sent in near real-time.

Instructions

You can set up automatic lead export from the:

• Assets page
• Performance Max and Search campaign set up

From the Assets page

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click Lead form summary card.
5. Hover over the lead form asset and click the pencil icon to edit.
6. On the “Export leads from Google Ads” card, search for the CRM or app you want to link to.
7. If you haven’t authorized Zapier before from your linked accounts page, click Authorize.
8. If you select an app or CRM with multiple Zaps (for example, Google Sheets), you’ll need to select your Zapier data integration. Click Next.
9. To link your lead management system or app through Zapier, you’ll need to create a workflow or Zap on the Zapier site. Click Create data integration.
10. Your Zapier account will open in a new browser tab or window. You’ll find the “Zap” setup is pre-loaded with the selected lead form and the selected CRM or app. Once you’ve configured, tested, and turned on your Zap, return to Google Ads to complete the lead form.
11. In your Google Ads account, click Save. You’re now set up to receive leads, and you’ll see your export listed.

From Performance Max and Search campaign set up

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Choose the Performance Max campaign that you want to create. Learn more about creating a Performance Max campaign
5. Click Assets in the page menu.
6. Click Lead form asset summary card and click Create lead form asset.
7. On the “Export leads from Google Ads” card, search for the CRM or app you want to link to.
8. If you haven’t authorized Zapier before from your linked accounts page, click Authorize.
9. If you select an app or CRM with multiple Zaps (for example, Google Sheets), you’ll need to select your Zapier data integration. Click Next.
10. To link your lead management system or app through Zapier, you’ll need to create a workflow or Zap on the Zapier site. Click Create data integration.
11. Your Zapier account will open in a new browser tab or window. You’ll find the “Zap” setup is pre-loaded with the selected lead form and the selected CRM or app. Once you’ve configured, tested, and turned on your Zap, return to Google Ads to complete the lead form.
12. In your Google Ads account, click Save.

Related links

• Use lead form assets
• About Zapier offline conversion import for Google Ads
• Retrieve leads using Google Ads API