You can measure behavioural data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with 'AW-' (usually, Google Ads accounts) and tag IDs starting with 'ignored' (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You can integrate your Wix site with Google free of charge, but you must have a Premium Wix site and a connected domain.
- In your Wix account, on the site dashboard in the left navigation panel, click Settings. If you have multiple sites, first select the site to navigate to the site dashboard.
- Under 'Advanced', click Marketing Integrations.
- In the 'Google Ads Conversions' box, click Connect.
- Click Add Google Ads tag.
- In your Wix account, on the site dashboard in the left navigation panel, click Settings. If you have multiple sites, first select the site to navigate to the site dashboard.
- Under 'Advanced', click Marketing Integrations.
- In the 'Google Analytics box', click Connect.
- Click Add Google Analytics ID.
