Co-viewing: Definition

When multiple people watch YouTube on a connected TV (CTV) device together and view an ad at the same time, it could lead to more impressions and reach for your campaign. Discover what makes YouTube CTV unique

Panels show that multiple people are watching YouTube together on TV screens, a consumer behavior characteristic of linear television viewership as well. Google measures co-viewing on TV Screens using a combination of Google's connect TV panel data and real-time, census-level surveys to assess co-viewing behavior across 100+ countries via 70+ languages worldwide. Statistical methods are used to eliminate bias and to make sure that the results accurately represent YouTube’s viewers. Google uses this information within a dynamic reach model to measure and predict co-viewing based on different factors such as the day-of-week, time-of-day, country, and user demographics.

With co-viewing metrics, you can gain additional insight into your audience, allowing you to measure and plan for additional impressions and reach through CTVs. This means more accurate reach forecasts and campaign reports that enable you to make a fair comparison between YouTube and the rest of your linear and connected TV buy, ultimately driving better investment decisions. Today, we bill for impressions that match an advertiser’s target criteria and starting in 2024, billing will be adjusted to include the co-viewing model. Nielsen DAR guarantees are still available and advertisers and agencies can continue to buy on Nielsen DAR.

Related links

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
8460635670884615924
true
Search Help Center
true
true
true
true
true
73067
false
false
false