MonsterInsights plugin (WordPress): Set up your Google tag

You can measure behavioural data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You can integrate your Google Analytics account with MonsterInsights (WordPress) free of charge. If you’d like to set up additional features, an annual MonsterInsights (WordPress) subscription (from £99 GBP to £400 GBP) will provide the following benefits:

  • A Google Analytics account
  • One-click e-commerce tracking
  • Conversion tracking
  • Google optimise integration
 
The instructions for setting up the Google tag are different for tag IDs starting with 'AW-' (usually, Google Ads accounts) and tag IDs starting with 'ignored' (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.

If you have a tag starting with 'AW-'

To configure MonsterInsights with an AW- tag, MonsterInsights must first be configured with Google Analytics.

  1. To install MonsterInsights, sign in to your WordPress dashboard, then click Plug-ins.An animation that depicts how to add new plugins within a Google Analytics account.
  2. Search for 'MonsterInsights' and click Install Now.A simplified UI animation that depicts how to search for the MonsterInsights plugin.
  3. Once the plug-in is downloaded and installed, go to the list of installed plug-ins. Under 'Google Analytics for WordPress by MonsterInsights', click Activate.An abstracted UI screenshot that depicts how to activate the MonsterInsights plugin for Google Analytics.
  4. Click Launch the Wizard from the landing page.A simplified UI screenshot that highlights how to launch the wizard for MonsterInsights setup.
  5. Complete the setup wizard. A simplified UI animation that depicts how to save setup steps and continue the process of setting up the MonsterInsights plugin for Google Analytics.
  6. When the setup wizard is complete, under 'Insights', click Settings, then click Publisher.A simplified UI animation that depicts how to access the Publisher tool within a Google Ads account.
  7. Navigate to the 'Ads Tracking' section and paste your Google tag ID (for example, AW-123456789).
  8. Click Save changes at the top of the page.

If you have a tag starting with 'ignored'

  1. If MonsterInsights is not currently installed, follow the instructions below.
  2. Sign in to your WordPress dashboard, then click 'Plugins'.An animation that depicts how to add new plugins within a Google Analytics account.
  3. Search for 'MonsterInsights'. Click Install Now.A simplified UI animation that depicts how to search for the MonsterInsights plugin.
  4. Once the plug-in is downloaded and installed, go to the list of installed plug-ins. Under 'Google Analytics for WordPress by MonsterInsights', click Activate.An abstracted UI screenshot that depicts how to activate the MonsterInsights plugin for Google Analytics.
  5. Click Launch the Wizard from the landing page.A simplified UI screenshot that highlights how to launch the wizard for MonsterInsights setup.
  6. Complete the setup wizard.A simplified UI animation that depicts how to save setup steps and continue the process of setting up the MonsterInsights plugin for Google Analytics.

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