Set up your Google tag across your Google accounts

The Google tag (gtag.js) is a single tag you can add to your website to send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.

Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations (like Google Ads and Google Analytics).

The Google tag is currently accessible and configurable from Google Ads, Google Analytics 4, Campaign Manager 360, and Google Tag Manager. Learn more About the Google tag.

On this page

• Set up your Google tag in Google Ads
• Set up your Google tag in Google Analytics
• Set up your Google tag in Campaign Manager 360
• Set up your Google tag in Google Tag Manager
• Verify the Google tag
• Fix issues with your google tag

Set up your Google tag in Google Ads

When used with Google Ads, the Google tag allows you to track conversions more accurately by setting up specific triggers and conditions.

If you use both Google Ads and Google Analytics , only set up the Google tag in one platform. You can add the other product later as a destination in your Google tag settings.

Set up your Google tag in Google Analytics

To track website visitors and their actions, set up the Google tag in Google Analytics. 

If you use both Google Ads and Google Analytics, only set up the Google tag in one platform. You can add the other product later as a destination in your Google tag settings.

Set up your Google tag in Campaign Manager 360 

When you run an ad campaign, you can use Campaign Manager 360 (CM360) to create tags that track specific actions, like clicks or purchases. This data helps you measure the effectiveness of your campaigns, make informed planning decisions, and better understand your audience.

Set up your Google tag in Google Tag Manager

You can deploy your Google tag with Google Tag Manager to manage it along with all your other tags.

If you have more complex measuring needs and want to manage third-party tags as well, use Google Tag Manager to set up your Google tag.

Verify your Google tag

It may take up to 30 minutes for data collection to start. After data collection has started, verify your Google tag.

You can use Google Tag Assistant to check if the Google tag appears on your site and if it's recording and sending events to the Google product destinations.

Fix issues with your Google tag

It may take up to 30 minutes for data collection to start. After data collection has started, verify your Google tag.

You can use Google Tag Assistant to check if the Google tag appears on your site and if it's recording and sending events to the Google product destinations.

Related links

• About the Google tag
• Manage your Google tag
• Manage Google tag users