Determining where to place new keywords in your account can be challenging. Organizing keywords simplifies this process by helping you find the right placement for new keywords based on how your keywords are currently organized for relevant campaigns.
Benefits of organized keywords
- You’re in control: You have the option to either accept a suggested ad group assignment or reassign a keyword to another ad group.
- Saves you time: Organizing keywords eliminates the need to download keyword ideas. You no longer have to add keyword ideas manually to relevant existing campaigns and ad groups.
How it works
When you have a set of new keywords or you’ve found new keyword ideas, the Keyword Planner will automatically organize and identify new keywords that could be relevant to your campaign.
Instructions
How to use organized keywords to discover new keywords
- In your Google Ads account, click the Tools icon
.
- Click the Planning drop down in the section menu.
- Click Keyword planner.
- On the “Keyword Planner” page, click Discover new keywords.
- Add seed keywords that are relevant to your current account.
- Click Download keyword ideas in the upper right corner.
- Select Preview keyword ideas in ad groups. This will add the current set of keywords ideas to your plan. Your plan shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend. You can implement your plan by creating it as a campaign.
- Note: The more keyword ideas you have, the better your results will be. Aim to have at least 25 keyword ideas before you start to organize keywords.
- Select Preview Keywords. Keyword Planner will try to organize keywords to automatically find matches of your new keywords in your top campaigns. On the “Organize keywords” page, you can also:
- Uncheck the “Use top performing campaigns” option to customize which campaigns to use.
- Review the suggested keywords for your ad groups to find which keywords are active in your account, and implement them when you’re ready.
- Keywords marked “In plan” aren’t active until you implement your plan.
- Click Saved keywords to find all the keywords you’ve added to your plan.
- When prompted, select Review Keywords to review keyword suggestions, organized by campaign and ad group.
- You’ll also find suggestions for recommended match types to use based on the match type of the ad group's current keywords.
- You’ll also find suggestions for recommended match types to use based on the match type of the ad group's current keywords.
- To add a suggestion to an ad group, check the box next to the keyword to accept it. Click Add to Ad Group.
- To remove a suggestion, click the 3-dot icon
and select Reject Suggestion. This feedback helps improve suggestions.
- To remove a suggestion, click the 3-dot icon
- Click View Keywords at the top of the “Keyword plan” page to assess any keywords that may not have been suggested. Then, manually add the relevant keywords to your ad group by dragging and dropping.
- When you’re finished with your ad group assignments, select Download Plan.
and select Reject Suggestion. This feedback helps improve suggestions. Note: The downloaded plan will save in an Editor-friendly format, so you can upload and implement these keyword additions using Google Editor.
How to organize keywords you’ve saved to a plan
- In your Google Ads account, click the Tools icon
- Click the Planning drop down in the section menu.
- Click Keyword planner.
- On the “Keyword Planner” page, click Get search volume and forecasts.
- From here, you can either add keywords to a plan from the “Keyword ideas” page or enter or paste a list of keywords into the search box. You can also upload a list of keywords from a CSV file following the instructions below:
- Click Upload a file.
- Click Select a file from your computer. Review the templates provided for uploading keywords.
- Upload a list of keywords. Your file should have just one column with the header titled “Keyword”.
- Upload an entire keyword plan. Download the template to include optional data like campaign, location, or ad group in addition to your keywords.
- Once you have at least 25 keywords, click Submit.
- Click Get started.
- Click Organize keywords from the left-hand menu.
- Navigate to your saved plan in the list and review the suggested keywords.
- To add a suggestion to an ad group, check the box next to the keyword to accept it, and then click Add to Ad Group.
- When you’re finished, select Download Plan.
