Shopify: Set up your Google tag

You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.

The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag.


Before you begin

You can integrate your Shopify account with Google Ads or Google Analytics for free. To set up the integration, you’ll need:

If you have a tag starting with "AW-"

Tags that start with “AW-” are generally associated with Google Ads accounts.

The GIF shows how to set up your Google tag integration with Shopify.

  1. Sign in to your Shopify account and download the “Google & Youtube” app.
  2. From your Shopify console, click the search bar and search “Google and YouTube”.
  3. You'll be taken to the Shopify App Store. Click Install to continue.
  4. Review the list of permissions required, then click Install to continue.
  5. If the app isn't connected to Google, click Connect Google account and choose the Google account that owns your Ads property.
This image represents the Google account setup process for connecting with Shopify
  1. Under the "Just want to set up Google Ads conversion measurement" banner, click Get Started.
This image represents the App setup process for connecting with Shopify.
  1. Select your "Google Ads account", then click Connect.
This image represents the step to connect Google ads account.
  1. Click Complete Setup.
This image represents the step to complete account setup process for connecting with Shopify
  1. Ensure conversion tracking is enabled. Your account is now sending conversion information to Google.
This image shows the step to switch on conversion tracking for the account.

If you have a tag starting with "ignored"

Tags that start with “ignored” are generally associated with Google Analytics accounts.

The GIF shows how to set up your Google tag integration with Shopify.

  1. Sign in to your Shopify account and download the “Google & Youtube” app. 
  2. From your Shopify console, click the search bar and search “Google and YouTube”.
  3. You'll be taken to the Shopify App Store. Click Install to continue.
  4. Review the list of permissions required, then click Install at the bottom to continue.
  5. If the app isn't connected to Google, click Connect Google Account and choose the Google account that owns your Google Analytics property.
    This image represents the Google account setup process for connecting with Shopify
  1. Under the "Looking only to set up Google Analytics 4" banner, click Get Started. This image shows the step to connect Gtags from the Google Analytics account.
  2. Select your "Google Analytics property", then click Connect.
Note: If you plan on using Google Analytics to track free listings and ads conversions, check How to avoid duplicating tracking events to ensure that you do not duplicate conversion tracking.

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