For some conversions, the value can be kept the same. You might want to use conversion values that are the same if you're tracking several conversion actions. You can capture separate values that way, say for phone calls and sign-ups. Viewing separate values allows useful comparisons between two different conversion actions. If you value calls at $5 USD and sign-ups at $20 USD, this means you value your sign-ups 4 times more than calls.
Other examples of actions that customers take that could be valuable to your business are:
- Arranging test drives
- Callback requests
- Form submits
- Looking up a store location
- Price quotes
