For some conversions, the value can be kept the same. You might want to use conversion values that are the same if you're tracking several conversion actions. You can capture separate values this way, say for phone calls and sign-ups. Viewing separate values allows useful comparisons between two different conversion actions. If you value calls at £5 GBP and sign-ups at £20 GBP, this means that you value your sign-ups four times more than calls.
Other examples of actions that customers take that could be valuable to your business are:
- Arranging test drives
- Callback requests
- Form submits
- Looking up a shop location
- Price quotes
