In-app actions: Definition

In-app action is the number of events that impressions have been attributed to the campaign. The nature of an in-app action is determined in the mobile app conversion settings.

In-app actions are also a type of Conversions metric but specific to App campaigns for engagement (ACE) campaigns, while installs are Conversions for App campaigns for installs (ACI) campaigns. Learn more About mobile app conversion tracking.

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