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This guide shows you how to quickly find key features in Google Ads. Use the image below as a map of your account to find such features as the campaigns page, billing, and shared library.
Serving account
Top bar | Main menu | Filter bar | Section menu | Create button |
Getting around Google Ads
Goal | Icon | Directions |
---|---|---|
Find any page |
Search the page name (keyboard shortcut: G + T) |
|
View data for a specific campaign or filter set |
In the filter bar, click "All campaigns," then the campaign or view |
|
View campaigns data by type |
In the filter bar, click "All campaigns," then the campaign type |
|
Get help |
Help |
|
Shift + / |
Campaign management
Goal | Icon | Directions |
---|---|---|
Ads |
Campaigns > Campaigns > Ads |
|
Assets |
Campaigns > Assets |
|
Audiences |
Campaigns > Audiences > Audiences |
|
Change history |
Campaigns > Change history |
|
Content exclusions |
Campaigns > Audiences > Content |
|
Create a campaign |
Click Create in the side menu |
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Create a campaign via spreadsheet |
Tools > Bulk actions > Upload spreadsheets |
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Create a draft |
Campaigns > Campaigns > Drafts |
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Create an ad variation |
Campaigns > Campaigns > Experiments > Ad variations |
|
Create an experiment |
Click Create in the side menu or Campaigns > Campaigns > Experiments |
Audience selection and management
Goal | Icon | Directions |
---|---|---|
Keywords |
Campaigns > Audiences, keywords, and content > Search keywords |
|
Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
|
Locations |
Campaigns > Audiences, keywords, and content > Locations |
|
Content |
Campaigns > Audiences, keywords, and content > Content |
|
Dynamic ad targets |
Campaigns > Audiences, keywords, and content > Dynamic ad targets |
|
Ad schedule |
Campaigns > Audiences, keywords, and content > Ad schedule |
Measurement
Goal | Icon | Directions |
---|---|---|
Auto-tagging (automatically turn on measurement on your website's pages) |
Admin > Account settings |
|
Attribution |
Goals > Attribution |
|
Conversions |
Goals > Conversions |
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Import goals from Google Analytics |
Goals > Conversions > click "New conversion action" > Select "Import" |
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Manage URL options for measurement |
Campaigns > Campaigns > Settings |
|
See web pages associated with your conversions |
Goals > Conversions > click any conversion that happens on a web page |
Planning
Goal | Icon | Directions |
---|---|---|
Keyword Planner |
Tools > Planning > Keyword Planner |
|
Performance Planner |
Tools > Planning > Performance Planner |
|
Reach Planner |
Tools > Planning > Reach Planner |
Reporting and analysis
Goal | Icon | Directions |
---|---|---|
Insights |
Campaigns > Insights and reports |
|
Auction insights |
Campaigns > Insights and reports > Auction insights |
|
Search terms |
Campaigns > Insights and reports > Search terms |
|
Ad schedule, devices, and locations |
Campaigns > Insights and reports > Where and when ads showed |
|
Landing pages |
Campaigns > Insights and reports > Landing pages |
|
Reports Editor |
Campaigns > Insights and reports > Report editor |
|
Dashboards |
Campaigns > Insights and reports > Dashboards |
Bidding
Goal | Icon | Directions |
---|---|---|
Adjust bids |
You can adjust bids in several ways, depending on your goal:
|
|
Exclude data from bidding optimization |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
Goal | Icon | Directions |
---|---|---|
Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
|
Audience manager |
Tools > Shared library > Audience manager |
|
Audience insights |
Tools > Shared library > Audience manager > Your data insights |
Brand safety
Goal | Icon | Directions |
---|---|---|
Placements |
Campaigns > Audiences, keywords, and content > Placements |
|
Content exclusions |
Campaigns > Audiences, keywords, and content > Content |
Billing
Goal | Icon | Directions |
---|---|---|
Billing |
Billing |
Manager account (MCC)
Top bar | Main menu | Filter bar | Section menu | Create button |
Getting around Google Ads manager accounts
Goal | Icon | Directions |
---|---|---|
Find any page |
Search the page name (keyboard shortcut: G + T) |
|
View data for a specific campaign or filter set |
In the filter bar, click "All campaigns," then the campaign or view |
|
View campaigns data by type |
In the filter bar, click "All campaigns," then the campaign type |
|
Get help |
Help |
|
Shift + / |
Accounts
Goal | Icon | Directions |
---|---|---|
Performance | Accounts > Performance | |
Budgets | Accounts > Budgets | |
Notifications | Accounts > Notifications | |
Sub-account settings | Accounts > Sub-account settings |
Campaign management
Goal | Icon | Directions |
---|---|---|
Overview | Campaigns > Overview | |
Campaigns |
Campaigns > Campaigns |
|
Change history |
Change history |
Measurement
Goal | Icon | Directions |
---|---|---|
Auto-tagging (automatically turn on measurement on your website's pages) |
Admin > Manager account settings |
|
Attribution |
Goals > Measurement > Attribution |
|
Conversions |
Goals > Conversions |
|
Import goals from Google Analytics |
Goals > Conversions > Summary > click "New conversion action" > Select "Import" |
|
See web pages associated with your conversions |
Goals > Conversions > Summary > click any conversion that happens on a web page |
Planning
Goal | Icon | Directions |
---|---|---|
Keyword Planner |
Tools > Planning > Keyword Planner |
|
Performance Planner |
Tools > Planning > Performance Planner |
|
Reach Planner |
Tools > Planning > Reach Planner |
Reporting and analysis
Goal | Icon | Directions |
---|---|---|
Insights |
Campaigns > Insights and reports |
|
Reports Editor |
Campaigns > Insights and reports > Report editor |
|
Dashboards |
Campaigns > Insights and reports > Dashboards |
Bidding
Goal | Icon | Directions |
---|---|---|
Exclude data from bidding optimization |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
Goal | Icon | Directions |
---|---|---|
Audience manager |
Tools > Shared library > Audience manager |
|
Audience insights |
Tools > Shared library > Audience manager > Your data insights |
Billing
Goal | Icon | Directions |
---|---|---|
Billing |
Billing |