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This guide shows you how to quickly find key features in Google Ads. Use the image below as a map of your account to find such features as the campaigns page, billing, and shared library.
Serving account
 Top bar |
 Main menu |
 Filter bar |
 Section menu |
 Create button |
Getting around Google Ads
| Goal | Icon | Directions |
|---|---|---|
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Find any page |
Search the page name (keyboard shortcut: G + T) |
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View data for a specific campaign or filter set |
In the filter bar, click "All campaigns," then the campaign or view |
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View campaigns data by type |
In the filter bar, click "All campaigns," then the campaign type |
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Get help |
Help |
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Shift + / |
Campaign management
| Goal | Icon | Directions |
|---|---|---|
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Ads |
Campaigns > Campaigns > Ads |
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Assets |
Campaigns > Assets |
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Audiences |
Campaigns > Audiences > Audiences |
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Change history |
Campaigns > Change history |
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Content exclusions |
Campaigns > Audiences > Content |
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Create a campaign |
 |
Click Create in the side menu |
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Create a campaign via spreadsheet |
Tools > Bulk actions > Upload spreadsheets |
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Create a draft |
Campaigns > Campaigns > Drafts |
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Create an ad variation |
Campaigns > Campaigns > Experiments > Ad variations |
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Create an experiment |
Click Create in the side menu or Campaigns > Campaigns > Experiments |
Audience selection and management
| Goal | Icon | Directions |
|---|---|---|
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Keywords |
Campaigns > Audiences, keywords, and content > Search keywords |
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Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
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Locations |
Campaigns > Audiences, keywords, and content > Locations |
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Content |
Campaigns > Audiences, keywords, and content > Content |
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Dynamic ad targets |
Campaigns > Audiences, keywords, and content > Dynamic ad targets |
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Ad schedule |
Campaigns > Audiences, keywords, and content > Ad schedule |
Measurement
| Goal | Icon | Directions |
|---|---|---|
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Auto-tagging (automatically turn on measurement on your website's pages) |
Admin > Account settings |
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Attribution |
Goals > Attribution |
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Conversions |
Goals > Conversions |
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Import goals from Google Analytics |
Goals > Conversions > click "New conversion action" > Select "Import" |
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Manage URL options for measurement |
Campaigns > Campaigns > Settings |
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See web pages associated with your conversions |
Goals > Conversions > click any conversion that happens on a web page |
Planning
| Goal | Icon | Directions |
|---|---|---|
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Keyword Planner |
Tools > Planning > Keyword Planner |
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Performance Planner |
Tools > Planning > Performance Planner |
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Reach Planner |
Tools > Planning > Reach Planner |
Reporting and analysis
| Goal | Icon | Directions |
|---|---|---|
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Insights |
Campaigns > Insights and reports |
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Auction insights |
Campaigns > Insights and reports > Auction insights |
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Search terms |
Campaigns > Insights and reports > Search terms |
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Ad schedule, devices, and locations |
Campaigns > Insights and reports > Where and when ads showed |
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Landing pages |
Campaigns > Insights and reports > Landing pages |
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Reports Editor |
Campaigns > Insights and reports > Report editor |
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Dashboards |
Campaigns > Insights and reports > Dashboards |
Bidding
| Goal | Icon | Directions |
|---|---|---|
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Adjust bids |
You can adjust bids in several ways, depending on your goal:
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Exclude data from bidding optimization |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
| Goal | Icon | Directions |
|---|---|---|
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Audiences |
Campaigns > Audiences, keywords, and content > Audiences |
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Audience manager |
Tools > Shared library > Audience manager |
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Audience insights |
Tools > Shared library > Audience manager > Your data insights |
Brand safety
| Goal | Icon | Directions |
|---|---|---|
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Placements |
Campaigns > Audiences, keywords, and content > Placements |
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Content exclusions |
Campaigns > Audiences, keywords, and content > Content |
Billing
| Goal | Icon | Directions |
|---|---|---|
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Billing |
Billing |
Manager account (MCC)
| Top bar |
Main menu |
Filter bar |
Section menu |
Create button |
Getting around Google Ads manager accounts
| Goal | Icon | Directions |
|---|---|---|
|
Find any page |
Search the page name (keyboard shortcut: G + T) |
|
|
View data for a specific campaign or filter set |
In the filter bar, click "All campaigns," then the campaign or view |
|
|
View campaigns data by type |
In the filter bar, click "All campaigns," then the campaign type |
|
|
Get help |
Help |
|
|
Shift + / |
Accounts
| Goal | Icon | Directions |
|---|---|---|
| Performance | Accounts > Performance | |
| Budgets | Accounts > Budgets | |
| Notifications | Accounts > Notifications | |
| Sub-account settings | Accounts > Sub-account settings |
Campaign management
| Goal | Icon | Directions |
|---|---|---|
| Overview | Campaigns > Overview | |
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Campaigns |
Campaigns > Campaigns |
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Change history |
Change history |
Measurement
| Goal | Icon | Directions |
|---|---|---|
|
Auto-tagging (automatically turn on measurement on your website's pages) |
Admin > Manager account settings |
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Attribution |
Goals > Measurement > Attribution |
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Conversions |
Goals > Conversions |
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Import goals from Google Analytics |
Goals > Conversions > Summary > click "New conversion action" > Select "Import" |
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See web pages associated with your conversions |
Goals > Conversions > Summary > click any conversion that happens on a web page |
Planning
| Goal | Icon | Directions |
|---|---|---|
|
Keyword Planner |
Tools > Planning > Keyword Planner |
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Performance Planner |
Tools > Planning > Performance Planner |
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Reach Planner |
Tools > Planning > Reach Planner |
Reporting and analysis
| Goal | Icon | Directions |
|---|---|---|
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Insights |
Campaigns > Insights and reports |
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Reports Editor |
Campaigns > Insights and reports > Report editor |
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Dashboards |
Campaigns > Insights and reports > Dashboards |
Bidding
| Goal | Icon | Directions |
|---|---|---|
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Exclude data from bidding optimization |
Tools > Budgets and bidding > Adjustments > Exclusions |
Audience management
| Goal | Icon | Directions |
|---|---|---|
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Audience manager |
Tools > Shared library > Audience manager |
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Audience insights |
Tools > Shared library > Audience manager > Your data insights |
Billing
| Goal | Icon | Directions |
|---|---|---|
|
Billing |
Billing |
