NEW: Apply the AI Essentials to your marketing in just a few clicks, in your account.
Google AI multiplies your business results by helping you drive new customer connections, build high-quality creative, and make confident decisions grounded in insights.
Do you have the essentials to succeed with AI?
Use the best AI to get your best ROI by strengthening your measurement strategy and taking action with AI-powered campaigns. With these key steps, you can ensure you’re putting Google AI to work for you, today.
Establish sitewide tagging with the Google tag to capture the data that matters most to you. Create a strong framework to collect and maintain users’ consent with Consent Mode*. (Video)
* For advertisers operating in the European Economic Area and the U.K.
Set up enhanced conversions to improve the accuracy of your conversion measurement. (Video)
Assign values to your conversions based on your business goals (e.g. revenue, profit margins, or lifetime value). (Video)
Use Google Analytics to gain deeper insights across your websites and apps. (Video)
Adopt Customer Match to reach and re-engage your customers across Google’s surfaces. (Video)
Prioritize quality and quantity in your creative inputs—including creative on your website—and use our AI-powered creative tools. (Video)
Run AI-powered Search campaigns to reach people from discovery to decision no matter how they are searching. Get the most out of Google AI by simplifying your account structure.
Use Performance Max to get the full power of Google's channels and AI, all in one campaign to maximize performance.
Adopt Demand Gen campaigns to create and convert demand on YouTube and Google’s most visual surfaces when consumers aren’t actively searching for you.
Connect with your audience across YouTube, including Shorts and connected TV, using video campaigns. (Video)
