Account structure best practices to get the most out of AI
Your account structure is critical to maximize Google AI's potential in your Search ads campaigns. Simpler structures with consolidated, tightly-themed setups unlock better performance, easier campaign management, clearer trends, and fewer errors.
Take action with the ABC’s of account structure:
- Align your account structure with AI: Move single-keyword ad groups into themed ad groups.
- Bring your match types together: Move all match types of themed ad groups into one ad group, then simplify by just using broad match.
- Consolidate and clean up: Remove device segmentation and segment campaigns based on business objectives. Clean up duplicate and non-serving keywords.
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Align your account structure with AI
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Bring your match types together
In fact, 62% of advertisers using Smart Bidding use broad match as their primary match type.1
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Consolidate and clean up
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1. Based on clicks and advertisers with >100 clicks, Google Internal Data, Global, January - February 2023.
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