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Video enhancements allow you to have additional and enhanced versions of your videos. They aim to improve campaign performance, for example by creating a vertical video from your horizontal video to better fit on vertical screens or creating shorter versions of your videos. This article explains the benefits of video enhancements and how you can use them to help you achieve your goals.
Benefits
- Helps achieve your campaign goals: With video enhancements turned on, you can create more effective and engaging ads that may help improve conversions.
- Saves time and resources: Let Google AI create additional versions of your video so you don’t have to.
How it works
Video enhancements use smart automation features to enhance your video in different ways. Video enhancements are turned on by default. You can turn off video enhancements anytime in your campaign settings. To turn them on or off, follow these steps:
New campaigns
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the plus button
, then select New Campaign.
- Select Sales as your campaign objective.
- Select Video as your campaign type.
- Click Continue.
- In the “Campaign settings”, click the Additional settings drop down menu.
- Click the Video enhancements drop down menu.
- The “Allow Google to create additional videos” checkbox is ticked by default. If you want to opt out, untick the checkbox. You can turn off video enhancements anytime.
- Click Create campaign.
Existing campaigns
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click Settings next to “Drafts”.
- Find and select your video conversions campaign.
- Under “Settings”, click the Additional settings drop down menu.
- Click the Video enhancements drop down menu.
- The “Allow Google to create additional videos” checkbox is ticked by default. If you want to opt out, untick the checkbox. You can turn off video enhancements anytime.
- Click Save.
Examples of some video enhancements are listed below.
Flip video ads
Create additional vertical and square videos from your horizontal video to better fit on vertical screens and feel more native on mobile devices. Google AI intelligently flips your original video format and creates videos in new aspect ratios:
- Square video (1:1)
- Vertical video (4:5, 9:16)
| Original (16:9) | Square (1:1) | Vertical (9:16) |
| Corner Ad 1:1 | Vertical Ad 9:16 |
The intelligent technology ensures that key elements in your original horizontal video are shown properly in the new enhanced videos.
Additional versions of your video run automatically if they pass a quality review.
Shorten video ads
Get shorter versions of your video ads without editing them yourself. Google AI intelligently selects key moments in your video and creates shorter versions while keeping your original’s video message and appearance. Additional versions of your video run automatically if they pass a quality review.
