You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about how to Install your Google tag with a website builder or CMS.
Before you begin
You’ll need to have your Google tag ID.
The instructions for setting up the Google tag are different for different tag IDs, so you’ll need to follow the instructions that correspond with your tag.
If you have a tag starting with "AW-"
Tags that start with “AW-” are generally associated with Google Ads accounts.
Note: If you’d like to set up your Google tag using this method, a paid Site plan is required. Learn more About Webflow plans and prices.
- Sign in to your Webflow account.
- On your “Dashboard”, find the site card you want to edit.
- Click the 3-dot icon, then click Settings.
- Under the “Custom code” tab, add your Google tag in the “Head” code section.
<!-- Google tag (gtag.js) --><script async src="https://googletagmanager.com/gtag/js?id=TAG_ID"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'TAG_ID');</script> - Click Save changes.
If you have a tag starting with "ignored"
Tags that start with “ignored” are generally associated with Google Analytics accounts.
- Sign in to your Webflow account.
- On your “Dashboard”, find the site card you want to edit.
- Click the 3-dot icon, then click Settings.
- On the “Settings” page, click Integrations, then enter your tag ID in the box under “Google Analytics”.
- Click Save changes.
