URL

The location of a webpage or file on the Internet. Some of Google's URLs include google.com, adwords.googleblog.com, and http://google.com/intl/en/privacy.

  • Just as buildings and houses have a street address, webpages also have unique addresses to help people locate them. On the Internet, these addresses are called URLs (Uniform Resource Locators).
  • A webpage's URL—such as http://google-support.mirrorblogs.com/google-ads—is made up of a domain name (here it's "google"), a domain category (".com"), and sometimes other elements like a subdomain ("support") and path ("/google-ads").
  • For each of your ads, you specify a display URL that's shown with your ad as well as a final URL that determines where people are taken when they click your ad.
  • To find a webpage's URL, look in the address bar near the top of your Internet browser.

Display URL policy
How to edit your URLs

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
3872195566554805755
true
Search Help Center
true
true
true
true
true
73067
false
false
false