How to access, add or remove assets from the asset library

The asset library is an account-level feature in Google Ads that allows you to access all your assets, which are required to create an ad, in one place. This article explains how you can access the asset library and add or remove assets from the asset library.

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How to access the asset library

The asset library can be accessed while selecting media during the ad creation process. Or, you can follow the steps below to access the asset library from your sidebar or your Campaigns tab.

From your sidebar

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Asset library.

From your Campaigns tab

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. Click the plus button , then select Image from the drop-down menu.
5. From the 'Add to' drop-down menu, select a campaign or ad group that you want to add your image assets to.
6. Click Images. Confirm that 'Asset library' is your image source.
7. Under 'Asset library', select the assets that you want to use for your ad.
   • Note: If any of your images don’t have an aspect ratio of 1:1 or 1.9:1, you’ll need to crop them before you can include them in your image assets. Click the image that you’d like to crop, make your changes, then click Select 1 ratio or Select 2 ratios. Repeat this step for each image.
8. Click Save.
9. You can refer to a preview of your final image asset on the right side of your screen. If you want to make changes, click the pencil icon beside the images.
   • Note: Your ad might not always include all of your text. Shortening may occur in some formats.
10. Click Save.

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How to add assets to the asset library

You can upload assets to the asset library by following the steps below:

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Asset library.
4. Click + New.
   • Folder: Create new folders for organisational purposes.
   • Upload: Upload images, videos, folders directly from your computer or connect to your Google Drive to upload content from there.
   • Video: Upload a new video, add a video from YouTube and even create a new video. You can modify an existing video (add a voice over or trim a video).
   • Image: Generate or edit an image with Google AI or upload an existing image.
5. Hover over Upload. From here, you can select one of the following, depending on where your assets are located:
   • Images and videos
   • Folder upload
   • From Google Drive
   • From Dropbox
6. Select the asset you want to upload. Note that you can only select file types supported by Google Ads.
7. Click Open.
8. If the file is an image, then it’ll be uploaded after you click Open. If the file is a video, you’ll need to go through additional steps:
   • Select one of the following:
     • Your video ad storage channel, created by YouTube
     • Your own channel, if you have permission to upload to that channel from the Google Account that you use with Google Ads.
     • Upload as drafts, if you aren’t ready to upload to a channel yet
   • Click Upload.

Learn more about Creating a video using asset library.

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How to remove assets from the asset library

You can remove any assets that you've uploaded to the asset library by following the steps below:

1. In your Google Ads account, click the Tools icon .
2. Click the Shared library drop-down in the section menu.
3. Click Asset library.
4. Select the assets that you want to remove, then click Remove.

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Related links

• About the asset library in Google Ads
• Import assets from Google Drive and Dropbox into the asset library