Non-skippable in-stream ads are used to promote video content before, during, or after other videos on YouTube and across websites and apps running on Google video partners when you want viewers to learn about the ad’s entire message without skipping. This ad format can be used when the campaign goal selected is “Brand awareness and reach.” Learn more about Non-skippable in-stream ads.
Non-skippable in-stream ads run for 15 seconds or shorter. To ensure that your ads on YouTube remain competitive with other streaming sites offering longer non-skippable ads, Google Ads is launching the option of serving 30-second and 60-second non-skippable ads on YouTube TV.
YouTube TV
YouTube TV is a subscription TV service that allows users to watch live and video-on-demand shows. Ads shown on YouTube TV are bumper ads and non-skippable in-stream ads from Google Ads auction campaigns. To make sure that ads will appear on YouTube TV, you can buy placements on a reservation basis, instead of through the Google Ads auction. Learn more About reservation: Reserved media placements on YouTube.
When you’re making ads for YouTube TV, you can’t:
- Target specific YouTube TV channels
- Completely opt out of serving ads on YouTube TV
- Exclude YouTube TV programs in Google Ads auction campaigns
Target YouTube TV programs about relevant topics
- In your Google Ads account, click the Campaigns icon
.
- Click the Audiences, keywords, and content drop down in the section menu.
- Click Content.
- Select the Topic exclusions tab.
- Choose an ad group from the list that appears.
- Select the topics and subtopics that you want to target.
- Click Save.
Exclude YouTube TV channels from your campaigns
- In your Google Ads account, click the Tools icon
.
- Click Content suitability in the section menu.
- Under “Advanced settings”, click the Excluded placements dropdown.
- Enter the YouTube channel ID that you want to exclude. To exclude multiple YouTube channel IDs, click Enter and add your list of channel IDs.
- Click Save.
Enable 30-second and 60-second non-skippable ads
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click the plus icon
, then select New campaign.
- Choose Awareness and consideration your campaign goal.
- Under the “Select a campaign type” section, select Video.
- Under “Select a campaign subtype”, choose Video reach.
- Under “Select the ways you'd like to reach your goal”, select Non-skippable in-stream.
- After selecting non-skippable in-stream, click the checkbox that indicates that you’re booking a 30-second or 60-second non-skippable ad.
- Click Continue.
