The YouTube TV Sports Lineup features all live sports game content, including National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) games on YouTube TV. You’ll be able to place relevant ads that can help your brand reach and connect with sports fans across moments, devices, and formats.
Benefits
- Engaging content: Target live sports game content on YouTube TV.
- Transparent reporting: Understand where and when your ads aired.
- Unique audiences: Reach new people and a new generation of sports fans.
How it works
YouTube TV Sports Lineup features live sports content. Viewers can move across sports interests and engage with content that they like, in the format that they prefer, and across different devices.
YouTube TV Sports Lineup offers multi-sports ad packages, so you can align your brand with relevant content or key moments. Your ads will help you reach your target audience or capture new audiences.
Multi-sport ad packages
YouTube TV Live Sports Lineup
This ad package serves real-time sports content for fans and your brand. It allows you to target live games and tap into high-viewership sporting events such as March Madness, NBA Playoffs, PGA Championships, French Open, and more.
With the YouTube TV Live Sports Lineup ad package, you can do the following:
- Leverage first-party audience targeting and dynamic ad insertion technology
- Select which content best aligns with your brand and exclude content that doesn’t
- Measure store visits, conversions, brand lift, and show episode-level reporting
Network partners
The YouTube TV Live Sports Lineup is made up of live sports events from multiple network partners. Your ads will be eligible but not guaranteed to serve across live sports events on these channels.
List of network partners
- BeIN Sports
- BTN
- CBS Sports Network
- ESPN
- ESPN2
- ESPN U
- FCS
- FOX Soccer Plus
- FS1
- FS2
- Golf Channel
- NBA League Pass
- NBC Sports
- NBCSN
- NFL Network
- SEC Network
- Stadium
- TNT
- TBS
- USA
Ad formats and category restrictions
Eligible ad formats
These are the available ad formats that are eligible to serve on YouTube TV Sports Lineup:
- Non-skippable in-stream ads
- :06 seconds or shorter
- :15 seconds or shorter
- :30 seconds
- :60 seconds
Learn more About YouTube TV ad formats.
Restricted categories
Due to creative restrictions, the following categories aren’t recommended on YouTube TV Sports Lineup and may prevent your video ads from serving:
- Alcohol
- Gambling
