In YouTube TV, you can use a range of ad formats to engage your customers in different ways. The following video ad formats are available for purchase and eligible to serve on YouTube TV:
- Non-skippable in-stream ads
- Skippable in-stream ads
- Bumper ads
Before you begin
Make sure that your ads comply with the Google Ads policies, YouTube policies, YouTube TV policies and any applicable partner ad guidelines, including our network partners.
Ads that are eligible to serve on YouTube TV are subject to creative review to make sure that they comply with our policies and any applicable partner ad guidelines. If the review indicates that your ads don’t satisfy our partner's ad guidelines, your ads won’t serve on that partner's YouTube TV channel.
How it works
The available YouTube TV ad formats can be booked and purchased on a reservation basis through YouTube Select reserved media placement, Display and Video 360 Programmatic Guaranteed and Instant Reserve or Google Ads Reservation, depending on the ad format.
Additionally, YouTube Select reservation campaigns and auction non-skippable ads campaigns may be eligible, but not guaranteed, to serve on YouTube TV.
Non-skippable in-stream ads
These ads play before, during or after other videos. Viewers don't have the option to skip the ad. The following are the available ad lengths:
- :06 seconds or shorter, bumper ads that play before, during or after another video
- :15 seconds or shorter
- :30 seconds
- :60 seconds
Learn more about non-skippable in-stream ads specifications.
Availability and serving
Both the 30-second and 60-second ad formats are available in the YouTube TV lineups, including YouTube TV Live Sports lineup, and YouTube Select lineups through the following:
- Google Ads Instant Reserve, managed service
- Display and Video 360 Instant Reserve
- YouTube Select reservation reserved media placement
YouTube-hosted creatives and Video Ad Serving Template (VAST) tags are supported on both the 30-second and 60-second ads.
Skippable in-stream ads
These ads play before, during or after other videos. After five seconds, the viewer has the option to skip the ad. The following are the available ad lengths:
- :15 seconds or shorter
- :30 seconds
- :60 seconds
Learn more about skippable in-stream ads specifications.
Availability, serving and metrics
Skippable ads aren’t available when buying a YouTube TV-only lineup, such as YouTube TV lineup or YouTube TV Sports lineup. However, skippable in-stream ads are eligible to run on YouTube TV through the following campaign types:
- YouTube Select run-of-lineup and Content lineup campaigns
- Video campaigns using a target cost per thousand impression (tCPM) bid strategy
- Video action campaigns
Bumper ads
These ads are six seconds or shorter, and play before, during or after another video. Viewers don't have the option to skip the ad.
Ad review process and serving
The ad review process on YouTube TV follows the same process as YouTube Select. Most ads are reviewed within one working day, but more complex reviews can take longer. If your ad is under review for more than two full working days, check your ad’s status. If you need your ad reviewed by a particular date, submit the ad several days in advance. Learn more about the ad review process.
