YouTube TV is a subscription TV service that allows users to watch live and video-on-demand shows. Ads shown on YouTube TV are non-skippable in-stream ads, bumper ads and skippable in-stream ads from both reservation and auction campaigns.
To determine how your ads on YouTube TV impact people’s perception of your product or brand, we offer a variety of performance metrics and reporting tools. Learn more about YouTube ads and view metrics.
Reporting
YouTube TV reporting is available in Google Ads and Display and Video 360 at the channel level. For campaigns booked through reserved media placements, you can request reporting at the channel, show and episode level from your Google representative. We also offer the following metrics and breakouts:
- By device: A device breakdown will be shown for delivered ad impressions such as desktop, mobile and connected TV.
- Video completion rates: When you’re targeting standalone YouTube TV lineups, you’ll be able to look at video completion rates in the 'YouTube Select lineups' reporting tab.
- Reach and frequency: Reach and frequency metrics are supported in the Unique Reach report for the standalone YouTube TV lineup and run of YouTube Select, including YouTube TV. YouTube TV reach estimates account for co-viewing. Reach and frequency aren’t available at the program level yet.
Additionally, if you have conversions or shop visit measurement set up, you can view performance for YouTube TV campaigns the same way that you might for other YouTube campaigns. This is available in Google Ads and Display and Video 360 or it can be requested from your Google account team if booking as a direct reservation buy.
Third-party tracking
To enable third-party measurement, Ads Data Hub is integrated with this list of vendors that are currently supported. Here are the types of measurement available for campaigns booked through direct reservation and Display and Video 360:
- Third-party viewability (except on Apple TV)
- Third-party Nielsen DAR audience guarantees (direct reservation only)
- Third-party demo tracking
- Third-party brand safety
Co-viewing
Co-viewing on TV screens is also measured using a combination of panel observation and real-time, census-level surveys to assess co-viewing behaviour associated with relevant factors such as day-of-week, time-of-day, genre and attributes of the signed-in user.
With co-viewing metrics, you can gain additional insight into your audience, allowing you to measure and plan for additional impressions and reach through connected TVs (CTVs). You can also get more accurate reach forecasts and campaign reports that enable you to make a fair comparison between YouTube TV and the rest of your linear and connected TV buy, ultimately driving better investment decisions.
