Bulk edits: Definition

A way to edit more than one thing in your account at the same time. Using bulk editing helps you save time by simultaneously updating multiple items in one campaign, or across multiple campaigns.

Google Ads offers various tools and features to help you make bulk edits to your account. The editing options available depend on which tool or feature you use.

Generally, you can make bulk edits to your account using the following:

• Google Ads: Select multiple items in Google Ads and make changes to all of them at once. Learn how to Make changes with bulk edits. Note: If you’re using a manager account, you can perform bulk edits across any of the accounts beneath your manager account in the hierarchy.
• Bulk uploads: Download a spreadsheet with details on your keywords, ads, ad groups, campaigns, or product groups, or billing details. You can make offline changes and upload the spreadsheet so that the changes can be applied to your Google Ads account. Learn how to Make changes with bulk uploads.
• Google Ads Editor: This free, downloadable application lets you manage your Google Ads account offline so you can easily make bulk edits to your campaigns, ad groups, keywords, and more, then upload your changes back in to Google Ads when you’re ready. Learn more About Google Ads Editor.
• Google Ads API: The Google Ads API (application programming interface) lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex Google Ads accounts and interact with external data.

• Google Ads scripts: Scripts let you make automated changes in your Google Ads account. Using JavaScript code, you can change bids, pause ad groups, and add keywords with written scripts directly instead of manually within your Google Ads account. Learn more about scripts with Google Ads automation made easy.