If you’re running campaigns on YouTube TV, you can view the conversions to learn more about actions viewers are taking after seeing your ads on YouTube TV.
How it works
If you want to track your conversions on YouTube TV, make sure that your conversion tracking is enabled in Google Ads. Learn more about different ways to track conversions.
To view conversion performance:
- For campaigns booked in Google Ads, enable the relevant Conversion columns under “Modify Columns”.
- For campaigns booked as standard reservation, you can request a report from your Google representative, as long as conversions were previously enabled.
To evaluate the brand impact of the campaign which is similar to traditional television or YouTube Select, you can also see your Brand or Search Lift reports.
