Set up your consent banner with a consent management platform or a content management system

To capture valuable insights while protecting user privacy, you need to collect consent from your website users. We recommend you use a Consent management platform (CMP) or work with your content management system (CMS) to collect consent and send it to Google.

How it works

When a user visits your website, you need to ask them for consent so that the Google tag can write and read cookies. A consent banner is a notification that shows up on a website. It informs users about their choices for sharing their personal data. To facilitate the process of setting up a consent banner, Google has developed a consent management platforms (CMP) partner program. You can also build a consent banner yourself, if your organisation requires it.

Get started with consent mode

Consent management platforms (CMPs) are able to integrate with consent mode and consent settings in Google Tag Manager. Consent mode allows you to record consent from end users about sharing their personal data with Google so that they can receive personalised ads in the European Economic Area (EEA). It works by using your Google tags which dynamically adapt to only use cookies when consent has been given by the user.

Consent mode also activates Google's conversion modelling which fills in any gaps in conversion when observable data isn’t available.

To set up consent mode you need to:

1. Collect user consent via a consent banner
   • Make sure that your banner complies with the requirements in the Google EU user consent policy (EUUCP)
2. Communicate user consent to Google
   • Confirm that user consent has been collected by communicating user consent signals with Google’s tools.

You can collect user consent by:

• Setting up your own consent banner: If your organisation requires you to build your own consent banner, you need to integrate with Google’s consent API yourself.
• Partner with a CMP or CMS partner:  to collect consent and send that consent state to Google

Use an integrated CMP partner to set up your consent banner and consent mode

To simplify the deployment of consent banners and consent mode, you can use an integrated CMP partner for setup. This allows you to deploy a banner and implement consent mode within the Google tag user interface with just a few clicks. Learn more about using an integrated CMP partner to set up your consent banner and consent mode

Integrated CMP partners

The following CMPs have a dedicated integration with Google. This list isn’t exhaustive of all partners available, nor does adopting any of these partners guarantee compliance with Google’s EU user consent policy, as this depends on the specific consent message presented to users. If your partner isn’t listed below and you are looking for a banner solution, we recommend that you work with a Google partner CMP to set up your consent banner first and then work with your CMS.

Set up your consent banner with a CMP or a CMS

If you maintain a website, the easiest way to implement a consent banner is to use a consent management platform (CMP)  or content management system (CMS) if your CMS already offers a consent banner solution.

Instructions

If you haven’t already, before you select a CMP or CMS, you need to Set up your Google tag.

1. Access your Google tag screen.
2. Go to the 'Admin' tab.
3. Under 'Google tag management', open the  'Set up consent mode' section, select one of the following options if you don’t already have consent mode set up:
   • I use a consent banner created by a third party.
     • Use a content management system (CMS), website builder or a consent management platform (CMP), you’ll get step-by-step instructions on how to set up consent mode for that platform. Click Next then, Select platform.
   • I use a custom consent banner.
     • If your organisation requires you to build your own consent banner, you need to integrate with Google’s consent API yourself. Click Next, then Get started.
   • I don’t have a consent banner.
     • You can choose to use a content management system (CMS), website builder or a consent management platform (CMP), you’ll get step-by-step instructions on how to set up consent mode for that platform. Click Next then, Select platform.

CMP and CMS partners

The following CMPs or CMS’s have a dedicated partnership with Google. This list isn’t exhaustive of all partners available, nor does adopting any of these partners guarantee compliance with Google’s EU user consent policy, as this depends on the specific consent message presented to users. If your partner isn’t listed below and you are looking for banner solutions, we recommend that you work with a Google Partner CMP to set up your consent banner first and then work with your CMS.