Travel advertisers can now use feeds from Hotel Center across all of Google Ads. Link to an already existing feed and Google will automatically enrich existing Search ad campaigns with prices, images, and more to drive better performance.
To opt out of running any types of Travel Feeds in Search ads in your account or for specific Search campaigns, follow the instructions below.
Opt out at the campaign level
Follow these steps if you have a Hotel Center linked to your Google Ads account, and would like to disable use of travel feeds in specific Search campaigns. To do this, you must turn off feed data sharing in those specific Search campaigns.
Note, you can still opt in for certain campaigns where you’d like to include prices, images, and more that drive better performance by selecting the campaign of choice, going back into the campaign settings and turning the Feed data sharing settings back on.
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Click on the name of the Search campaign where you want to turn off feed data sharing.
- Click the Settings tab.
- Click Feed data sharing.
- Uncheck the “Use account settings” box.
- Select “Off”, then click Save.
Opt out at the account level
Follow these steps if you have a Hotel Center linked to a Google Ads account, but don’t want to use Travel Feeds in Search ads within the account at all.
Note, you can still opt in for specific campaigns if you choose by selecting the campaign of choice, going back into the campaign settings and turning the Feed data sharing settings back on.
- In your Google Ads account, click the Admin icon
.
- Click Account settings in the section menu.
- Click Feed data sharing.
- Select “Off”, then click Save.
