You can cancel your Google Ads account at any time. Canceling your account has the same effect as pausing your campaigns - all your ads will stop running within 24 hours. Note that you may still receive one final charge after that.
Before You Cancel
If you cancel your account:
- You may receive a refund for any unused account balance, excluding amounts from promotional offers.
- You'll need to reactivate your account if you want to use it again in the future.
If you don't have unused funds in your account, consider pausing your campaigns instead of canceling your account.
If you're not happy with how your campaigns are performing, check out optimization tips that could help.
Note: You can also cancel accounts that are still being set up by clicking the delete icon next to them in the Account selector.
How Cancellation Works
If you cancel your account, you'll still need to pay for any accrued costs. If you have money left in your account, it should be refunded to your original payment method within 4-12 weeks.
After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account at any time.
Note: If your Google Ads account has been inactive for more than 15 months - meaning your account hasn't been spent in more than 15 months - your account will be automatically canceled.
Requirements for Cancellation
To cancel your account, you'll need:
- Administrative access to your account
- Billing set up for your account
If you have a manager account and want to cancel one of your managed accounts, you'll need:
- Administrative access to your manager account
- Ownership of the client account you'd like to cancel
How to Cancel Your Account
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the Appearance icon, and select Use previous design.
To cancel your Google Ads account:
- In your Google Ads account, click the Admin icon.
- Click Account settings.
- Under Account Status, select Cancel my account.
After Your Account Is Canceled
After canceling your account:
- All remarketing lists owned by the canceled account, including Customer Match, will be set to "Closed," preventing new users from being added to these lists.
- About a month after cancellation, all remarketing lists owned by the canceled account will have their membership duration updated to 1 day, removing all users from these lists.
- Once the users are removed, lists shared with other accounts will no longer be usable for those accounts.
- Any parameters for dynamic remarketing will be deleted.
If you have any refundable credit left in your canceled account, you should receive a refund within 4-12 weeks.
Problems Canceling Your Account
- If you don't see the option to cancel your account, you may be ineligible. Review the "Requirements for Cancellation" above.
- If your administrative access user left the company and you want to cancel your account, collect your Customer ID, sign-in email address, account billing information, and contact Google Ads support.