Conversion window: Definition

The number of days after an ad interaction (such as an ad click or video view) during which a conversion will be recorded.

  • If you pick 30 days, then conversions that happen within 30 days after an ad interaction are tracked.
  • A shorter conversion window will reduce the number of conversions your account records for this conversion action. To set or change your conversion windows, see the article About conversion windows.

Related links

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
15308651846434268457
true
Search Help Center
true
true
true
true
true
73067
false
false
false