Customize tables and charts

The best way to spot opportunities for your business is to regularly review your performance data. With dynamic tables and charts, you can examine account-wide trends, or find the answers to specific questions about how customers are interacting with your ads.

In this article, you’ll learn how to customize your tables and charts so you can review the data that matters most to your business.

Customize your tables and charts in Google Ads

Instructions

How to change the date range

Click the date range in the upper right of the page. The date range will update for both the table and chart. You can also compare two date ranges to see them side by side in the chart.

How to modify table columns

To add or remove table columns, reorder columns, or save a column set:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click the Columns icon .
4. Click a column category to see its available columns, or type in the search box to search for a column by name.
5. Choose from the following options to modify table columns:
   • To add a column, check its box. You’ll now see it in the list on the right.
   • To remove a column, click the X next to it in the list on the right.
   • To change the order of the columns, click and drag each column to your preferred position in the list.
   • To save your column set, select Save your column set, and enter a name.
6. Click Apply.
   • Note: When you select Save your column set, the button changes to Save & apply.

To resize a column in the table, click and drag the edge of the column header left or right.

How to sort and segment table rows

To sort your table, click the header of the column that you want to sort your data by. To reverse the order, click the same header again.

To segment table data, click the Segment icon , and choose which dimensions you want to use to split up your rows.

How to create a table filter

To choose only the data that you want to see in the table, apply a filter to the table.

1. Click the filter icon , then select a filter type.
2. Select or enter a condition for your filter.
3. Click Apply. A description of your filter will appear above the table, and the table’s data will update to match your filter.

4. Optionally, you can add and remove filters:

   • To add more filters, click Add filter next to an existing filter.
   • To remove a filter, click the X button beside the filter.

How to expand or collapse a chart

• To expand the chart, click on Expand in the upper right corner of the chart.
• To collapse the chart, click on Collapse .

How to change the metrics in the chart

Click the metric drop-down menus in the upper right corner of the chart, and select the metric you want to view. You can see up to 2 metrics at once in the same chart.

How to change the time interval of your chart

Click the Adjust icon  above the chart, and choose your preferred time period such as hourly, daily, weekly, monthly, quarterly, and yearly.