Advertising policies

Guidelines for your ads, keywords, and website. Ads that violate our policies won't be able to run.

  • Visit the Google Ads Policy Center to review the guidelines that can apply to you.
  • Google's advertising policies are designed to promote a good experience for people viewing our ads, to help you be successful with your ads, and to help make sure that ads follow applicable laws in the countries where they appear.
  • All ads go through an approval process to ensure the ads are safe and appropriate for users. Every time you create a new ad or make changes to an existing ad, it will automatically be submitted for review to ensure that it follows our advertising policies.
  • Ads that we find in violation of these policies will be marked as Disapproved or Suspended and will not be able to run while in that status.

About the ad review process

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
12611951112919311430
true
Search Help Center
true
true
true
true
true
73067
false
false
false