Check the review status of an ad or asset

After you’ve created an ad or asset, you can check whether it’s been reviewed or not in the 'Status' column. Most reviews are completed within one working day, but more complex reviews can take longer. If your ad is under review for longer than one full working day, check your ad’s status. Google reserves the right to prioritise reviews to ensure the overall stability of system operations.

Instructions

Check the status of an ad or group

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Ads or Ad groups.
4. Review the 'Status' column for the current status of your ad or ad group.

Check the status of an asset

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. Review the 'Status' column for the current status of your asset.

Check detailed policy information of an ad, ad group or asset

The 'Policy details' column provides information about why a disapproved ad isn't 'Eligible' or why an 'Eligible (limited)' ad is limited to a certain audience. You can add the 'Policy details column' to the ads, ad groups or assets table by following the steps below.

1. From the Ads, Ad groups or Assets page in your Google Ads account, click the Columns icon above the statistics table.
2. From the drop-down menu, click Modify columns.
   • Note: In some campaign filter views, the 'Modify columns' menu will open automatically. If you don’t have the option to click 'Modify columns', continue to step 3.
3. In the 'Modify columns' menu, click All columns.
4. Click to expand the Attributes column options.
5. Click Policy details.
6. Click Apply. The 'Policy details' column will now appear in your statistics table.

What each status means

You’ll notice a status both before your ad or asset is eligible and after it’s been reviewed.

Before review, your ad will have this status:

• Under review: The ad is still being reviewed and will be eligible to serve if we determine that it complies with our policies. The review process typically takes one working day.

After review, your ad can run if it has one of these statuses:

• Eligible: The ad complies with the Google Ads policies, so it can be shown to all audiences.
• Eligible (limited): The ad can run, but not in all situations because of policy restrictions, such as trademark use or gambling-related content.
• Eligible (limited all locations): The ad can’t run in your targeted locations because of policy restrictions and targeting settings. The ad can run, however, to people interested in your targeted locations.
• Serving: The video ad is eligible to appear on YouTube.

After review, your asset can run if it has one of these statuses:

• Approved: The asset complies with the Google Ads policies, so it can be shown to all audiences.
• Approved (limited): The asset can run, but not in all situations because of policy restrictions such as trademark use or gambling-related content.

If you believe that your asset has been incorrectly labelled for a policy restriction and should not be serving as Approved (limited), please follow the instructions outlined here.

After review, your ad can't run if it has one these statuses:

• Disapproved: The ad cannot run because its content or its destination violates Google Ads policy. If an ad is disapproved, it will not receive impressions. To fix a disapproved ad, follow the guidelines here.
• Not eligible: The ad is not serving because the campaign is paused, removed, ended or pending or the ad group is paused, removed or incomplete.

Not related to ad review, your ad might have another status such as 'Paused', 'Ended' or 'Pending'.