Create a responsive display ad

To create a responsive display ad, you can upload your assets (images, headlines, logos, videos and descriptions), and Google will automatically generate ads to be shown on the Google Display Network.

How to create responsive display ads

In your Google Ads account, click the Campaigns icon .

Click the Campaigns drop-down in the section menu.

Click Ads.

Click the plus button.

Select Responsive display ad.

Select the 'ad group'.

Click Images to add your images and Logos to add the logo images.

Below 'Logos', click the plus Videos button to add a YouTube link for your video.

Complete your ad information. You can create multiple headlines and descriptions to be rendered in your responsive display ads. You can upload multiple versions of the following:

• A short headline (at least 1, or up to 5 headlines, of 30 characters or fewer). The short headline is the first line of your ad (if you have not included promotional text for dynamic display ads). Short headlines may appear with or without your description. Learn how to Manage your responsive display ads.
• A long headline (90 characters or fewer).
• A description (at least 1, or up to 5 descriptions). The description adds to the headline and invites people to take action.
• A business name. This is the name of your business or brand. Ensure that your company name is spelled and capitalised correctly, as your ad will contain exactly what you provide.
• A final URL. This is where people will go when they click on your ad.
• (Optional) Go to Ad URL options to add tracking or custom parameters to your URL.
• (Optional) Go to More options and select Call to action text. From the drop-down menus, select the call to action text and the language for the call to action text.
• (Optional for dynamic responsive ads) Add promotion text (for example, 'Free two-day delivery') and a price prefix (for example, 'Starting at' or 'As low as'). This is a great asset to take advantage of because it can improve engagement with your ad. To use promotion text, click More options, tick the box beside 'Dynamic ad options' and add your promotion text.
  • Here are some best practices for promotion text:
    • Be specific about your offer. “30% off all school supplies” is better than “30% off”.
    • Avoid overhyping your offer. ALL CAPS and excessive punctuation may turn off users.
    • Avoid repetition. Promotional text should never repeat your brand name.
    • Effective messages: New product announcements, sweepstakes, in-store deals, flash sales.
    • Many users are very sensitive to price related text. Sales or price-related promotions usually have better performance than a company slogan.
    • Promotion text is not supposed to last for a long time – for example, more than 6 months. If you would like to always display some text (for example, a company slogan) to users, a short headline would be more suitable.

Preview the most popular sizes and ad formats of your potential ads. Since responsive display ads are built to reach across almost any ad space on the Display Network, they can show in thousands of layouts.

Preview your ad.

Click Save.

About creating dynamic responsive ads with a feed

• Dynamic remarketing allows you to show product ads to people who have viewed your products on your website or app. It helps you to create a feed of all your products or services along with the attributes like unique IDs, images and prices. Learn more about How you can create and upload a new feed.
• The formatted price in your feed will be used instead of the price prefix you add when creating your ad.
• Because these ads show as more sizes than your dynamic feed images can fit, your ads may not always use images from your feed. Learn more about Optimise your display campaigns.
• Your ads may not show all of your assets. Sometimes, for example, your ads may show without images to increase your reach across the Display Network.
• Products shown in preview mode are for illustrative purposes only. Make sure that your feeds are compliant with our personalised advertising policy.
• Google may show layout tags for retail advertisers, such as 'new', 'hot' or 'price drop', on relevant products in order to drive performance. These layout tags appear automatically based on product insights from the feed. Learn more about Dynamic remarketing.