About price assets

Price assets are currently available in English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Spanish and Swedish.

1. Sign into your Google Ads account.
2. Click Ads and assets in the page menu on the left, then click Assets in the subpage menu.
3. You’ll notice a table with all of your assets. Click the plus icon  , then click Price.
4. Choose the level you’d like to add the asset to by using the 'Add to' drop-down menu.
5. Enter the price asset’s language, type, currency and price qualifier.
6. Fill in the header, price, description and final URL for each of the products or services that you want to feature. You must enter a minimum of three items. It’s recommended that you list five or more.
   • You don’t need to use a different final URL for each row if you only have one available.
   • Assets can be up to 25 characters per header and 25 characters per description. Your description or header may be shortened for narrower mobile screens.
   • For requirements specific to each type of price asset, consult the next section of this article.
   • Keep in mind that your asset may also sometimes appear without a description.
   • The price that you provide may be truncated or rounded for display on mobile. For example, £12,345.67 might show as £12.4K.
7. Click Save to save your new price asset

1. Download the spreadsheet template

1. Sign in to your Google Ads account.
2. Click Ads and asset in the page menu on the left.
3. Click Assets in the subpage menu, then click the 'Table' view icon at the top right corner.
4. You’ll notice a table with all your assets. Select Association from the 'Table view' drop-down menu.
5. On the top right corner, click the three-dot icon .
6. Click Upload.
7. Click View templates in the new window that appears to select the spreadsheet format you want to download.

2. Make changes to the spreadsheet

You can add campaign and ad group names where you want to add the asset.

Campaign (required): Enter your campaign name under the 'Campaign' field in order to associate your price assets with this campaign. To associate your price asset with multiple campaigns, create several rows with the same content except for the name of the campaign (don't provide multiple campaign names in one row).

Ad group (optional): Enter your ad group name under the 'Ad group' field to associate your price assets with this ad group. Note that a campaign name is required if you choose to associate your price asset with an ad group. The ad group must be part of the campaign that you choose. To associate your price asset with multiple ad groups, create several rows with the same content except for the name of the ad group (don't provide multiple ad group names in one row).

Language (required): Make sure that the 'Language' column of your spreadsheet is set to a 'value'-type column. Enter en for English.

Type (required): Enter one of the following price asset types:

• Brands
• Events
• Locations
• Local areas
• Product categories
• Product tiers
• Service categories
• Service tiers
• Services

Price qualifier (optional): Leave this option empty if you don’t want to show a price qualifier. Otherwise, enter one of the following:

• From
• Up to
• Average

Tracking template (optional): Leave this option empty if you don’t want to show a tracking template. Insert your tracking template URL.

Specific information for each price asset item you want to showcase (required): Enter the following:

• Item header
• Item final URL
• Item description
• Item price: Enter a number with two decimal points and ISO 4217 currency code (for instance, 34.99 GBP). If the selected language uses a comma instead of a point to indicate decimal points, use a comma instead (for example, 34,99 EUR).

Final mobile URL (optional)

Item unit (optional): Leave this option empty if you don’t want to show a price unit. Otherwise, enter one of the following:

• per hour
• per day
• per night
• per week
• per month
• per year

For information about further optional columns to specify scheduling and date ranges, visit Make changes with bulk uploads. Keep in mind that device preference isn’t available for price assets.

3. Upload your spreadsheet to apply and save your changes

1. Sign in to your Google Ads account.
2. Click Ads and asset in the page menu on the left.
3. Click Assetsin the subpage menu, then click the 'Table' view icon at the top right corner.
4. You’ll notice a table with all of your assets. On the top right corner, click the three-dot icon.
5. Click Upload.
6. Click View templates in the dialogue box that opens to select the spreadsheet format that you want to download.
7. Select source from the drop-down menu. Click Preview changes to make sure the changes in your spreadsheet are accurately reflected in your account.
8. If the preview of your changes looks good, click Apply.

You can also upload your price assets in bulk for other languages. Refer to 'Add price assets in bulk (in non-English languages)' for all appropriate language values and currency codes to use, along with translated names for each price asset type, price qualifier and price unit.

1. Sign in to your Google Ads account.
2. Click the tool iconin the upper right side of your account.
3. Click Business data under 'Setup', and click the Price Asset Feed that you want to edit.
4. Click the columns iconthen choose Modify columns.
5. Expand the 'Attributes' option and tick 'Item ID' (this is required to make an edit).
6. Click Apply.
7. Download the report.
8. Refer to the following steps from the 'Edit your data with a spreadsheet' section in the article about Keep your business data updated.
9. Add an additional 'Action' column on this report (Values under this column should be 'Set' to update and 'Remove' to remove an item).
10. Remove columns like 'Item status', 'Status', 'Clicks', 'Impr'. and 'Cost' from the spreadsheet.
11. Upload the spreadsheet after making edits to the assets you want by clicking the three dots.