Columns in your statistics table are designed to show metrics, performance data and status updates about your campaigns, ad groups, ads and keywords.
In this article, you’ll learn how to customise your statistics table so you can review the data that matters most to your business.
Instructions
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down menu. Click Campaigns, Ad groups or Ads.
- Alternatively, you can click the Audiences, keywords and content drop-down menu. Next, click Search keywords.
- Click the Columns icon
above the statistics table.
- Select Modify columns from the drop-down menu.
- Choose which columns you'd like in your table. You can tick or untick any of the columns in a single category.
- Optional: to save the column set for future use, click the "Save your column set (optional)” field and enter a name for your column set. Your saved columns will now appear in the "Modify columns" drop-down menu.
- Click Apply. If you've added columns, you'll see them appear in your statistics table.
.
above the statistics table.Tip
After you've added the columns that interest you, you can click on any column name to sort by that topic. For instance, click the "Ad group" column to sort alphabetically by ad group, or click the "Impressions" column to sort your ad groups from most impressions to least.
