A keyword setting that allows you to exclude your ad for searches where every word of your keyword phrase, in any order, appears in the search. Your ad may still show for situations where some of the keywords appear.
Example
Negative broad match keyword: running shoes
| Search | Could an ad show? |
|---|---|
| blue tennis shoes |  |
| running shoe | |
| blue running shoes |  |
| shoes running | |
| running shoes | |
