Labels allow you to organize your campaigns, ad groups, ads, and keywords into groups. Labels are customizable, and you can change them around at any time.
In this article, you’ll learn how to create and manage labels that you can use in your statistics tables.
Before you begin
If you’re not familiar with how labels work, consider learning about ads labels.
How to create and apply a label
- In your Google Ads account, click the Campaigns icon
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- Click the Campaigns drop down in the section menu for Campaigns, Ad groups, or Ads.
- Click the Audiences, keywords, and content drop down in the section menu for Search keywords
- Check the box next to the campaign, ad group, ad, or keyword you want to apply a label to.
- Click the Label drop-down in the blue banner that appears along the top of the table.
- To create a new label, click New label.
- Enter a name, choose a color, and add a description (optional).
- Click Create.
- To apply your new label, click Apply.
- To apply existing labels, select the labels you’d like to add and click Apply.
- To apply labels to multiple campaigns, ad groups, ads, or keywords at once, select multiple table items and use the Label drop-down to apply one or more labels.
- De-select labels from the Label drop-down to remove them from a campaign, ad group, ad, or keyword.
Note: As a manager account (MCC) user, you can manage campaigns more efficiently by creating, editing, and applying labels to specific child accounts or across all campaigns. You can also create and manage labels anywhere along the path of a manager account to a child account level.
How to filter your table data by label
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu for Campaigns, Ad groups, or Ads.
- Click the Audiences, keywords, and content drop down in the section menu for Search keywords
- In the upper right corner of the table, click the filter icon
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- Click Label, then select one or more labels to filter the table by. By default, the table is filtered to show items that contain any of the labels you select, but you can also filter by items that contain all or none of the labels.
- Click Apply. The statistics table updates to only show items that match your filter.
.How to edit label details
To change a label’s name, color, or description:
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu for Campaigns, Ad groups, or Ads.
- Click the Audiences, keywords, and content drop down in the section menu for Search keywords
- Find a campaign, ad group, ad, or keyword whose label you want to edit. Labels are listed under the “Label” column.
- Place your cursor over the label, then click the pencil icon
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- Change the label’s name, color, or description.
- Click Save.
.How to delete a label
- In your Google Ads account, click the Campaigns icon
- Click the Campaigns drop down in the section menu for Campaigns, Ad groups, or Ads.
- Click the Audiences, keywords, and content drop down in the section menu for Search keywords
- Find a campaign, ad group, ad, or keyword whose label you want to delete. Labels are listed under the “Label” column.
- Place your cursor over the label, then click the pencil icon
- Click the trash icon
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- When you see the confirmation screen, click Remove.
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