The Budgets page in your manager account lets you track spending, billing and budget information for all your managed accounts in one place.
This article explains what you can view on your manager account’s Budgets page. To learn more about setting up billing for your manager account, read Navigate billing from manager accounts.
What you can track in the Budgets page
The top segment in your Budgets page brings attention to incomplete budget setups and exhausted budgets (budgets that are active based on the start and end date but have no remaining funds). This segment is clickable and will take you to a filtered list of budgets that fall under each category. You can also see the status of your account budgets in the columns below under the 'Budget status' column. Ensure you address any incomplete budget or billing setups or add additional funds to exhausted budgets, to avoid potential disruption to your campaigns.
The columns in your Budgets page show the following budget information for the Google Ads accounts under your Manager accounts. Some columns appear in the table by default, and others you’ll need to add by clicking the column icon above the table.
'Budget' tab column names
Account information columns | Description |
---|---|
Account | The name assigned to the client account |
Budget columns | Description |
Payments account | The account to which the Google Ads account’s costs are accrued and billed |
Payments profile | Contains the unique number assigned to the legal entity that will be billed for the client account's costs. |
Purchase order | The purchase order associated with the client account, which appears on each invoice |
Payment setting | How the client Google Ads account is billed. Billing method options depend on the country the Google Ads account's billing address is located in and the currency chosen. |
Account budget | The spending limit specified by the budget for this client Google Ads account |
Remaining account budget | The amount of spending power left in the client account’s budget |
% spent | The percentage of the client account budget spent to date |
Start date | The date the account budget began |
End date | The date that the account budget is scheduled to stop. If no date appears, the account budget is set to run indefinitely |
Total daily budgets | The sum of all total daily budgets or total daily shared budgets for all active campaigns in this client Google Ads account |
Account labels | The account labels you’ve assigned to this account to help you filter the information you want to see |
Budget status |
The current status of the associated account’s budget.
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Action | A quick link to take the described necessary action associated with your Ads account budgets. |
Customer ID | Customer ID of the client account |
Direct manager | The name of the manager account linked directly to this client account |
What the actions mean on the Budgets page
Complete budget setup | Click to continue to the budget setup page and complete the remaining steps. |
Add funds | Click to add funds to the associated account’s budget. |
Complete billing setup | Click to continue to the billing setup page and complete the remaining steps. |