Text ads in Smart campaigns include:
- Between 3 and 15 headlines with 30 characters each
- Between 2 and 4 descriptions with 90 characters each
Here is an example of how a text ad might appear:
Ad • example.com/insurance
Comprehensive Insurance | Protect Yourself on a Budget | Get Your Free Quote Today
Get affordable & trustworthy insurance. 10% discount on all online quotes. Easily compare insurance plans side-by-side in just a few seconds.
Frequently asked questions
How do text ads work on mobile devices?
What are the character limits for text ad fields?
Why does my text ad sometimes appear differently when it shows up on Google?
To help your ad attract more customers and receive more clicks, the information you provide about your business and your website’s content is used to create and test alternate ads. In some cases, this information may be used to test different headlines, descriptions, or landing pages. It may also be used to add sitelinks or replace your headlines with your business name, phone number, or address.
Both the original ad and the new ads will run to determine which are more effective. Ads that perform better consistently will run more often over time.
Will all of the ad text in my text ad always show when my ad shows?
- If you've provided a business phone number, in some instances the “Call” button may take the place of some of your ad text.
- If your ad text frequently uses wider characters (like “m”) instead of narrower characters (like “i”), your headline text may be wider than the space available for it on some browser sizes. With most Latin languages, you can avoid this by limiting your combined headline character count to 33 characters total.
- While serving on the Google Display Network, some ad formats are limited to 2 headlines.
How do I fix an error when I create or edit text ads?
- Incorrect character limit: Use the correct character limit for each field.
- Placeholder text: Avoid using generic phrases or terms that aren’t specific to your business or offering.
- Incorrect punctuation or capitalization: Ensure that your punctuation and capitalization are used correctly and don’t create confusion. Avoid using all caps or excessive exclamation points.
- Incomplete sentences: Use complete sentences to convey your message clearly.
- Misspellings or incorrect grammar: Double-check your spelling and grammar to maintain a professional image and avoid confusion.