To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place. Click the Campaigns iconand open the “Audiences, keywords and content” tab and click Audiences. You can also easily manage your Audiences from this report page. Learn more About Audience reporting.
- New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases.
Nice work!
Now that you've set everything up, you’re ready to reach your existing users with ads, re-engage those users with your app, and drive more conversions. Use this checklist to confirm that everything is in place:
- Your app has a feed with deep links and custom schemes, if applicable.
- Your data event APIs are incorporated into your app.
- The campaign tracks in-app conversion events.
- A dynamic remarketing campaign tracks the app’s various possible interactions.
- Google Ads has a set of data segments which cover customers and prospective users.
- Auto-tagging is available with a Google Click ID associated with your URL
