You can cancel your Google Ads account at any time. Your ads will stop serving within 24 hours, and you may receive an additional charge after canceling your account to settle any accrued costs prior to cancellation. You can access an account you've canceled at any time. You'll need to reactivate your account if you want to use it again in the future.
In this article
- Before you cancel
- What to expect after canceling your account
- Requirements for cancellation
- How to cancel your account
- Problems canceling your account
Before you cancel
- If you don't have unused funds in your account, consider pausing your campaigns instead of canceling your account.
- If you're not happy with how your campaigns are performing, review the Google Ads Best Practices for optimization tips to drive better results.
What to expect after canceling your account
Users
- All remarketing lists owned by the canceled account, including Customer Match, will be set to "Closed," preventing new users from being added to these lists.
- About a month after cancellation, all remarketing lists owned by the canceled account will have their membership duration updated to one day, removing all users from these lists.
- After the users are removed, lists shared with other accounts will no longer be usable for those accounts.
- Any parameters for dynamic remarketing will be deleted.
Billing
If you cancel your account, you'll still need to pay for any accrued costs. If you have any refundable credit left in your account, you should receive a refund to your original payment method within 4-12 weeks. In some countries you may be required to fill out an additional form to get a refund, especially if you paid by bank transfer. Note that any amounts from promotional offers are excluded from refund amount. Learn more about Managing billing after canceling your Google Ads account.
Account access
After you cancel, you'll still be able to access the data in your Google Ads account by logging in. If you want to use Google Ads again in the future, you can reactivate your account at any time. Learn more about how to Access your canceled Google Ads account.
Requirements for cancellation
To cancel your account, you'll need:
- Administrative access to your account
- Complete and active billing set up for your account
If you have a manager account and want to cancel one of your managed accounts, you'll need:
- Administrative access to your manager account
- Ownership of the client account you'd like to cancel
How to cancel your account
To cancel your Google Ads account:
- In your Google Ads account, click the Admin icon
.
- Click Account settings.
- Under Account Status, click Cancel my account.
You can also cancel accounts that are pending setup by clicking the delete icon next to them in the Account selector.
Problems canceling your account
- If the option to cancel your account isn’t available, review the requirements for cancellation above to make sure you have the appropriate permissions.
- If your administrative access user is no longer with your company and you want to cancel your account, contact Google Ads support with the following information:
- Customer ID
- Login email address
- Account billing information