The conversion window is the number of days after an ad interaction during which a conversion will be recorded.
Setting your shop visit conversion window
The default conversion window for click attributed store visits is 30 days. You can also set custom conversion windows from 1–30 days.
For engaged-view shop visit conversions, a visit is counted when a user visits your location within 3 days of watching at least 10 seconds of your ad.
For view-through conversions, a visit is counted when a user visits your location within one day of viewing your ad. Learn more about understanding your conversion tracking data
Best Practices for Smart Bidding
For click attributed shop visits, we recommend using a seven-day conversion window if you have included shop visits in Conversions and are considering them in your Smart Bidding strategies. Not only can performance be evaluated more quickly, it will also allow the bidding system to be more reactive to changes in user behaviour. We don’t recommend setting conversion windows less than seven days due to differing weekday and weekend shopping patterns.
However, for specific business models that require a longer conversion window due to longer purchase cycles (for example, auto dealerships), it is recommended to keep the default 30-day conversion window. Bear in mind, when using a 30-day window, it will take longer after implementation to optimise the performance of Smart Bidding with shop visits.
Note:
Smart Bidding for shop visits is supported in the following campaign types and bid strategies:
| Campaign type | Bid strategies |
| Performance Max campaigns |
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| Search campaigns |
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| Shopping campaigns |
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| Video campaigns |
|
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