About store sales implementation

If you are interested in onboarding our automated store sales measurement solutions, reach out to your Google representative to check eligibility. If you wish to upload your 1P data in a privacy safe way, please use this implementation guide to set up your store sales reporting and measure the impact of your online ad spend on your offline sales.

• Are you interested in onboarding store sales uploads using the Google Ads API? Learn how to Update Store Sales Conversions
• Are you interested in having a third-party data partner submit your hashed transaction data to Google on your behalf? Learn more About store sales partners

	Step 1: Set up your Google Ads account for store sales a. Check eligibility based on your business type b. Contact your Google representative c. Set up the store sales conversion action
	Step 2: Create custom variables a. Create custom variables for store sales (optional)
	Step 3: Upload your store sales data a. Choose an upload method b. Format and hash your store sales data c. Upload your store sales data d. Check the status of your upload and correct any errors
	Step 4: View your store sales conversions a. See an aggregate of all online and offline conversions b. Segment by store sales conversions c. Add a custom column for store sales d. See store sales conversions reports at the account level e. Segment your store sales conversions by custom variables
	Step 5: Use your store sales conversions data a. Using store sales with Customer Match

RETURN TO STORE SALES HOME