Troubleshooting store visits reporting

This troubleshooter will help you answer questions related to reporting fluctuations for store visits.

Before you begin

• Store visits reporting may fluctuate from time to time because store visits reflect a modeled estimate of customer behavior. Customer behavior can change throughout the year. Changes like seasonality or current events may affect traffic to your store.
• Our model incorporates new data regularly to provide accurate reporting for your store visits. This means that you may view store visit values for recent days change as the model collects updated information.
• There is a standard reporting delay for store visits, which means that you may view zero conversions for up to 5 business days. Store visits are reported based on the day of the interaction, but it may take some time for the actual visits to occur and for the model to report your visits accurately.
• Visits are attributed to ad interactions such as clicks or impressions. This means that visits are reported by ad click or impression date, not the eventual visit date.
• We always recommend that you look at the store visits data after the conversion window has passed, as the recent data within the conversion window can still change over time while more people continue to visit your store.

This troubleshooter helps you in solving issues related to store visits reporting. More specifically, if store visits were reported previously in your account, but there are issues with it now.

This troubleshooter is not for you, if your account has never reported store visits. Learn more About store visits conversions and how to become eligible.